With an increasing number of individuals adopting active lifestyles — the possibility of cannabis enhancing the running experience has sparked inquiries. A widely favored exercise, running offers a variety of mental and physical benefits. Many advantages for athletes and regular fitness enthusiasts have been demonstrated by recent research on cannabis. Looking ahead to 2024 — the health and wellness sector is witnessing exciting and innovative changes.

One way to encourage longevity and healthy aging is through strength training (which is experiencing a surge in popularity), particularly among women and older generations. Over the past three years, the wellness market has experienced significant growth fueled by groundbreaking innovations and a heightened global focus on health and well-being. Nicole Dunn is the CEO of Dunn Pellier Media (Inc; PR for the fitness), health and wellness sector. Extract from top shelf Humboldt (California-grown plants provides the “densest cannabinoid), sub-cannabinoid, and terpene content available,” Rosette Wellness said. Trends that seem poised to only get bigger in 2019 are wellness and self-care, with a big segment of natural, organic, and plant-based products and practices that have appeal to expanding markets.

That’s what traditional channels like Google or Instagram ads can cost a studio per new customer, before they even walk in the door. It’s the primary research and consideration phase of the customer journey. Legalization has embedded cannabis into daily routines, creating opportunities for brands that can nurture product loyalty through automated reorder flows and subscription models.

Expand your cannabis culinary skills with cannabis edible recipes and tips that transform wellness into an enjoyable daily practise. Regular physical activity, stress management techniques, adequate sleep hygiene, and nutritious eating all complement cannabis benefits. Inflammation management may benefit from CBD-dominant formulations with minimal psychoactive effects.

From the integration of technology in local access and global cannabis policy personal health management to the growing emphasis on mental well-being and community-driven wellness, each trend we explore is a piece of the larger puzzle of holistic health. Always consult with a qualified healthcare provider before using cannabis, particularly if you have pre-existing conditions or are taking medication. Healthcare providers need to understand that many cannabis patients are active individuals using the plant to enhance rather than replace healthy behaviors. Brands should therefore compare national pre-roll growth with their own market’s category mix (pricing), competition, and customer preferences. Generation Z was the only generation in the dataset whose largest category was vapor pens rather than flower. With technology continually improving, home workouts are not only practical but also engaging and customisable to fit individual needs.

Gym Industry Statistics & Market Data (+Research Report)

1906 is a modern cannabis wellness brand known for its low-dose products designed to support specific wellness goals. The expansion of the demographic base, including older age groups seeking relief from age-related conditions, will further fuel market growth. CBD oils and cannabis tinctures remain staples, offering versatility in usage and dosage. Additionally, increased public awareness and acceptance, driven by media coverage and anecdotal success stories, have propelled CBD into the mainstream wellness conversation.

Caroline @ Wellness Creative Co

As stigma diminishes and prohibition comes to an end — cannabis users are beginning to view the plant as a means of optimization instead of merely a way to escape. Contrary to the stereotype of laziness (cannabis users are driven), health-focused individuals who exercise more than the average person and maintain excellent nutritional habits.

Several Middle Eastern countries have articulated national visions that emphasize wellness and preventive healthcare as integral components of their development strategies, understanding that wellbeing is vital to economic diversification and population health. Wellness practices are increasingly being integrated into all manner of addiction treatment—from alcohol to illicit drugs to technology—and wellness companies are enthusiastically entering the harm-reduction space. As water scarcity becomes a terrible problem worldwide, fueled by climate change, population growth and pollution, the spa and wellness industries must rise up, both collectively and individually, to address the issue. The wellness industry has a vital opportunity and responsibility to support this generation and foster healthier (more balanced young lives), and we expect more serious teen wellness solutions will emerge in the coming years. A shift is underway as the wellness industry opens up to family and intergenerational wellness programming to help teens and their families deal with unprecedented levels of anxiety, depression and addiction. Science is meeting premiumization, from hyper-personalized formulations to a focus on cellular longevity, as supplements evolve into more precise tools of lifestyle optimization.

As fitness becomes more integral to mental well-being (there has been a significant increase in the emphasis on enjoyment and overall workout experience), with consumers desiring both variety and intensity. The report explores important factors influencing the future of fitness (such as motivations for exercise), barriers to physical activity, the increasing popularity of strength training, and changes in wellness trends. The 2026 Global Fitness Report — informed by data from over 10,000 fitness consumers worldwide, highlights a thriving and rapidly evolving sector. Transitioning from extreme diets and no-pain (no-gain philosophies to mindfulness and solutions grounded in science), this category proves to be anything but trivial.

Each presents a chance for brands and products that focus on specific effects or are tailored to particular situations. Both hiking and running ranked as the next most popular fitness activities driven by cannabis among both sexes. The prospective benefits correspond with a human-centered approach prioritizing innovation and collaboration, ensuring human welfare remains essential in the deployment of these technologies.

By establishing behavioral connections, the gym-as-clinic is emerging as a care center for GLP-1 patients — many of whom are newcomers to fitness requiring guidance that medical professionals cannot provide. The anti-diet rhetoric softened; the body-neutrality narrative met with pharmaceutical results, and “strong not skinny” has expanded to encompass those on medication. Weight loss medications are becoming more available (influencing gym routines), grocery shopping, and even menopause treatment, with upcoming pills priced as low as approximately $150 per month. A feat of modern medicine, drugs don’t replace lifestyle habits but offer a much-needed lifeline for many. Covering everything from GLP-1s to wearable technology — gyms, consumer packaged goods, health technology, and activewear, here are the significant moments of this year and the major shifts influencing them. However, 2025 was not solely about growth; it marked a year of significant change with wellness becoming an integral part of cultural dialogue.